| Revenue and Timeframe | What revenue level or range will you achieve in year 1, 2, 5? |
| Customer Retention | What customer retention level do you want to achieve in year 1,2,5? |
| Employee Retention | What employee retention level do you want to achieve in year 1,2, 5? |
| New Insights, New Revenue | How much new insight will you seek from customers? How much new revenue will you earn from these insights? |
| Improved Bottom Line, including cost savings | How much will you improve your bottom line in year 1, 2, 5? |
| Return on Knowledge | How will you monitor and evaluate knowledge-based value created? |
