| Global and Industry Trends | Do you seek industry, trends, and competitor awareness on a regular schedule? |
| Expansion | Do you seek and track customer insights for expansion of current products and services? |
| Extension | Do you consider extensions of your current products and services to new markets? |
| Cost cutting | Do you consider new products and services for new markets based on trends, etc.? |
| Decision-making Support | Do you have a set of expectations, parameters, and criteria to guide decision-making on growth? |
| Do you track the motivators of that guidance? | |
| Do you track results? |
