Revenue and Timeframe
What revenue level or range will you achieve in year 1, 2, 5?
What customer retention level do you want to achieve in year 1,2,5?
What employee retention level do you want to achieve in year 1,2, 5?
New Insights, New Revenue
How much new insight will you seek from customers? How much new revenue will you earn from these insights?
Improved Bottom Line
How much will you improve your bottom line in year 1, 2, 5?
Return on Knowledge
How will you monitor and evaluate knowledge-based value created?